Snafu: how to run a self-experiment


Welcome to Snafu, a newsletter about behavior change.

Running self-experiments doesn't have to be hard. Here are some tactics that can help.

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Self-experimentation

I first heard the term “self-experimentation” as an undergraduate in behavioral psychology

My professor gave a few examples of his own. He went a month with no sugar, which made carrots taste unbearably sweet. He tried sleeping with his head lower than his feet, which felt miserable and his wife refused to continue. And more.

I think he would have enjoyed teaching an entire seminar about self-experimentation, but he only introduced the concept, and we were left to explore for ourselves.

Which I did.

First through athletics, but then across diet, romance, work, and every other domain, I’ve run thousands of self-experiments.

In 2023, I went more than a month without food. In 2024, I ate three ingredients for five months. I sit in freezing water for several minutes every morning. All from an insatiable desire to answer the question, “What if…?”

In work and throughout our lives, experiments can feel like big endeavors. To lose fat, you need to Diet with a capital D. Gaining muscle is assumed to be hard, with a side of suffering. (For the record, I put on 15 pounds of muscle during my bison and zucchini diet earlier this year.)

In our workplaces, experiments are even harder. As an employee, you might get fired. As a boss, I might get sued.

Experimentation requires enough space to try something new. You have to be able to consider whether this experiment is worth trying, evaluate the potential outcomes, and survive the impact.

But the truth about running an experiment – whether self-experimenting with diet or implementing a new process at work – has huge potential upside.

Start small

Every time I think I’ve fully grokked this idea, I find new dimensions of “starting small.”

Popularized by BJ Fogg and discussed in his book Tiny Habits, the smaller you can make an experiment, the easier it is to try.

Progress comes through small steps that eventually create dramatic change.

As Buckminster Fuller said, “There is nothing in a caterpillar that tells you it's going to be a butterfly.”

Make it reversible

In physical movement, there’s a concept of “reversibility.” A well-executed roll in Brazilian jiu-jitsu can be paused midway through and reversed. All non-dynamic movement can be assessed for quality by whether it can be reversed at any time.

Whenever we changed the menu at Robin’s Cafe, that experiment created some new challenges for my employees who had to learn the new recipes.

But a new menu that is rolled out can also be rolled back, and I could talk to each employee in advance to see how they feel about the new concepts.

In running experiments, ask yourself “Is this reversible?”

Measure impact over the long term

When trying a new diet or implementing a new process, it is natural to want to see changes immediately.

But lasting change doesn’t happen overnight. It happens over weeks, months, and years.

The quicker something is to implement, the more likely it is to flip back to its previous homeostatic state. The longer the period, the more you’re likely to see lasting change.

Measure in decades, not in days.

What did you learn?

Throughout each experiment, ask yourself “What did I learn?”

When experiments fail – like the first and fiftieth time I tried to give up sugar– this is a question that kept me going. And when you are making progress, this is a way to celebrate and expedite progress.

I always want to remain capable of change and reinvention. In business, I aspire to build a learning organization that can equally adapt to our rapidly changing world.

To succeed in the world today, you need to be able to constantly reinvent yourself and your work. That starts with the question, “What did I learn?”

3 things I’ve loved this week

Word I love: Grok

Grok is an informal verb that means to empathize so deeply with others that you merge or blend with them.

Wildly enough, the word was invented by Robert Heinlein in the 1961 novel Stranger in a Strange Land and has since entered the common vernacular.

Book I’m re-reading: Revolt in 2100 by Robert Heinlein

I revisit Heinlein every couple of years, and picked up Revolt in 2100 on a flight this last week.

I wrote down this quote: “I think perhaps of all the things a police state can do to its citizens, distorting history is possibly the most pernicious.”

You have to gloss over Heinlein’s casual misogyny, but there are always some gems and his books inspire me to rethink my assumptions about power, politics, and human psychology.

Language learning tool I’ve discovered: LanguageTransfer.org

I recently discovered LanguageTransfer.org, which is a free app for language learning.

Created by polyglot Mihalis Eleftheriou and funded through Patreon, these courses provide the smoothest process of language acquisition I’ve come across.

Language Transfer offers free classes in 7 languages, and one in music theory. I’m currently working my way through the Spanish and Arabic courses.

Support Snafu

This newsletter is free and I don’t run ads. But I do spend dozens of hours researching and writing about selling each week. Here’s how you can support.

Share Snafu - If you're enjoying Snafu, it would mean the world to me if you would share it with one person who you think would like it. What friend, co-worker, or family member comes to mind? Forward this along!

Books by Robin - I've published two books - so far! If you’re interested in learning to do a handstand, check out How to Do a Handstand. If you’re building a company or want to improve your company’s culture, read Responsive: What It Takes to Create a Thriving Organization.

Thanks for your support! It means the world.

Until next week,
Robin

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