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Welcome to Snafu, a newsletter about authentic selling in a chaotic world. Each year, I write out some of the lessons I've learned over the last year. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. ↓ Inspired by Ryan Holiday, I’ve made a practice of listing a few things I’ve learned over last year on my birthday. Here’s 37 and 38. And here are a few things I’ve learned in the last year. Chaos We’re living amidst more turmoil...
Welcome to Snafu, a newsletter about how to sell without being salesy. I made my first sale selling pumpkins at five years old. Sales is central to my work today. But I've never deliberately studied selling, persuasion, and manipulation, so I decided to teach a 10-week course on the subject! Last week, I asked the workshop participants “What characteristics make a good therapist?” It turns out therapy and sales have more in common that you think. If you're enjoying Snafu, it would mean the...
Welcome to Snafu, a newsletter about sales and storytelling. Storytelling isn’t just about words - it’s about structure, emotion, and creating memorable turning points. Pixar animator Bobby Podesta illustrates how a surprising twist transformed Steve Jobs’ presentation of the iPod nano into an iconic moment. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. ↓ I had a call recently with Bobby Podesta, a 20-year veteran animator...