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Welcome to Snafu, a newsletter for reluctant salespeople. I once worked as a personal trainer at a bodybuilder’s gym—complete with men in speedos flexing in front of the mirrors. I got fired because I couldn’t sell in that high-pressure environment, but then something strange happened: I started landing clients on the street by doing the exact opposite of “closing.” If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. Never Close a...
Welcome to Snafu, a newsletter for reluctant salespeople. A few weeks ago, my friend Michael – who helps authors sharpen their ideas –asked me a deceptively simple question: What are the Commandments of Reluctant Sales? If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. A few weeks ago, I spent several hours with my friend Michael, a ghostwriter who helps authors clarify their ideas. One of the fun tasks he gave me out of our...
Welcome to Snafu, a newsletter for reluctant salespeople. Most people either ask too many questions or avoid them altogether — both are forms of resistance. This week’s essay breaks down why asking the right questions matters in sales, conflict, and every high-pressure moment in life. If you want clearer thinking and better outcomes, start by improving the questions you ask. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. In...