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Welcome to Snafu, a newsletter for reluctant salespeople. We don’t avoid selling because we’re bad at it—we avoid it because we’ve been taught the wrong rules. This is a teardown of the ten myths that make selling feel gross, and how to do it better. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. Most of us don’t hate selling because we’re bad at it. We hate selling because we believe a handful of myths that make selling into...
Welcome to Snafu, a newsletter for reluctant salespeople. At the end of the year, I reviewed some of the books that helped me make sense of a chaotic moment – history, politics, persuasion, health, habits, and fiction. This isn't so much a “best of” list as a map of my curiosity and a guide to staying sane. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. At the end of the year, I thought it would be fun to review some of my...
Welcome to Snafu, a newsletter for reluctant salespeople. Most people don’t need to be convinced - they need permission. Today's article is about why persuading the unpersuadable is a waste of energy, and what to do instead. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. The Danger of Persuading the Unpersuadable Years ago, when I was working alongside the Persuasive Technology Lab at Stanford, BJ Fogg told me not to try to...