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Welcome to Snafu, a newsletter about authentic selling in a chaotic world. Most of us would rather talk about sex or death than ask someone to buy our work. This week’s essay explores why sales carries such a cultural taboo, the consequences, and what to do about it. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. ↓ The taboo of sales My mother has been a practicing artist for fifty years. She makes mezzotints, which are...
Welcome to Snafu, a newsletter about authentic selling in a chaotic world. Goals fail when we hold on to them too tightly. This week’s essay is about learning to hold your goals lightly — to prepare thoroughly, care a lot, and still let go of the outcome. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. ↓ How to maintain flexible goals – and why it matters The night before Day 2 of Responsive Conference, I spent an hour...
Welcome to Snafu, a newsletter about authentic selling in a chaotic world. Events are a competitive advantage. They create connection faster than anything else can. But most events follow a few typical formats, even while there are simple ways to make the experience more engaging. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. ↓ Three unusual event formats Last week’s Responsive Conference was the best event I’ve produced....