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Welcome to Snafu, a newsletter about authentic selling in a chaotic world. A few months ago, I started collecting Snafu articles into categories and was surprised by how many taught the tactics of doing something very specific. These experiments began with the same phrase — “This might work” — which is the title of my new book. I’m pleased to share This Might Work with you for free today! If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you?...
Welcome to Snafu, a newsletter about authentic selling in a chaotic world. Last weekend I went fly fishing in Montana with a group of friends — all of them in sales. One of them said something that stuck with me: the best salespeople don’t think of themselves as salespeople. This week’s essay is about what that means — and what the best salespeople do instead. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. Fly Fishing in...
Welcome to Snafu, a newsletter about authentic selling in a chaotic world. The world feels unstable. At Responsive Conference 2025, my goal wasn't simple: help people move from apprehension to excited without pretending the chaos isn’t real. What we found is that purpose makes almost anything possible. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. ↓ How to Curate a Conference Whenever I curate a conference, I think about how...