Snafu: the identities we hold


Welcome to Snafu, a newsletter about resilience, behavior change, and learning.

Identity is malleable. When big events happen in our lives, those moments shape us. But it is up to us to decide who we become as a result.

If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here.

The identities we hold

I was at dinner with my parents and my girlfriend last weekend. For some reason, Robin’s Cafe came up in conversation.

Anyway, I got on my soap box and said: “I opened Robin’s Cafe on 3 weeks notice and...” Before I could finish the sentence, my father said “And you sold it on Craigslist. We know! We’ve all heard that story many times before.”

My girlfriend, who has recently been subjected to me repeating the story on Zoom calls many times a day, doubled over laughing.

I'm proud of having started and sold Robin’s Cafe. But that also happened nine and five years ago, respectively. I’ve lived through several life changing experiences since then. Relationships and breakups, a car crash, the death of a family member, my best friend’s cancer, and a couple new businesses.

But because Robin’s Cafe was a formative experience – and doubtless because I’ve told the story a few too many times – that narrative has become part of my identity.

We don’t talk enough about identity

Identity isn’t fixed. It is malleable. Our "residual self-image,” to quote The Matrix, should change and adapt over time.

When big life experiences happen, those moments shape us. As they should! But it is up to us to decide for how long and to what extent we want to refer to them forever after.

When she laughed

When my girlfriend burst out laughing (and, to be fair, we’ve both been laughing about that moment ever since), I was forced to reconsider the story and the identity I’ve tied to it.

I’ve reiterated it so many times now that it's become ossified. And instead of tackling something new, I’m referencing something that took place nearly a decade ago.

Because my girlfriend loves me, her laughter allowed me to laugh at myself. At the ridiculousness of continuing to reference something that, in my life, might as well be ancient history. Her laughter allowed me to see myself through a new perspective and shake up a longstanding identity – that of the person who did those things.

Hold fewer identities

One of my goals in life is to remain resilient. And one of the best ways to maintain resilience is to hold fewer identities, and hold them loosely.

We all know a former high school athlete who recalls their peak performance on the high school football team instead of going to gym today. Or the political stickler who can’t see a perspective other than their own.

I’m an athlete, a son, a partner, a dog dad, and an entrepreneur. And, apparently, I used to be a coffee shop owner.

Moving beyond Robin’s Cafe

Of course, I’ll reference Robin’s Cafe again. I’ll probably even tell the story of opening and selling it to someone new. But my Dad’s joke, which landed so poignantly because of my girlfriend’s good humor, highlighted that I still hold that specific identity too firmly.

It’s time to let it go, so that I can go and do something new.

3 things I’ve loved this week

Quote I’m thinking about:

“I’m not saying that you have to be a reader to save your soul in the modern world. I’m saying it helps.” -Walter Mosley

Habit I’ve adopted: No news before 10am or after 6pm.

Like many of us, I’ve been riveted by US politics since the new administration took power in January. I’ve been binging political podcasts early in the morning and listening to political commentary before going to bed at night.

This listening habit has been interfering with my sleep, concentration, and mental health, so I’ve stopped paying attention to politics between 6pm and 10am.

It wasn’t hard to break the habit. I just replaced any political listening time during that window with science fiction audiobooks or random chapters from Robert Greene’s The 48 Laws of Power.

Responsive Conference speaker I’m excited to announce

We’ve been busy with Responsive Conference planning this last month, and locked in a dozen speakers for Responsive Conference 2025.

One that I’m especially excited about today is Ashley Whillans, a professor at Harvard Business School. She’s given a handful of TED and TEDx talks, including 3 rules for better work-life balance, A simple strategy for happiness, and A simple strategy to reclaim your time.

Support Snafu

This newsletter is free and I don’t run ads. But I do spend dozens of hours researching and writing about selling each week. Here’s how you can support.

Share Snafu - If you're enjoying Snafu, it would mean the world to me if you would share it with one person who you think would like it. What friend, co-worker, or family member comes to mind? Forward this along!

Books by Robin - I've published two books - so far! If you’re interested in learning to do a handstand, check out How to Do a Handstand. If you’re building a company or want to improve your company’s culture, read Responsive: What It Takes to Create a Thriving Organization.

Thanks for your support! It means the world.

Until next week,
Robin

This newsletter is copyrighted by Responsive LLC. Commissions may be earned from the links above.

2560 Ninth Street Suite 205, Berkeley, CA 94710
Unsubscribe · Preferences

Snafu, a newsletter about behavior change

Snafu is a weekly newsletter about how to cultivate resilience in a tumultuous world.

Read more from Snafu, a newsletter about behavior change

Welcome to Snafu, a newsletter about navigating chaos. When life gets messy, the best thing to do is often the simplest — return to basics. From ballet studios to business turnarounds, focusing on foundational habits can guide us through challenging times. Here’s how, and why, it works. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. ↓ Getting back to basics Over the last few months, I’ve fallen out of my routines. Since my...

Welcome to Snafu, a newsletter about navigating chaos. Knowing how to influence and persuade are essential skills for navigating chaotic times. So, last week, I gathered a group together to talk about one of the most overlooked elements in sales – being of service. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. ↓ Last week, I taught the first workshop in a series about selling – because knowing how to influence and persuade...

Welcome to Snafu, a newsletter about resilience, learning and behavior change. I'm taking a break from a weekly article about resilience to talk about Responsive Conference. Responsive is the annual event I produce, and the team and I have been busy crafting an incredible experience. I hope you'll join us! ↓ Join us in September! Ten years ago, the Responsive.org Manifesto laid out that “The rate of change continues to accelerate” and “The future is increasingly hard to predict.” Today, those...